BW First Look: REV'IT! 2010 Motorcycle Clothing
Hard to believe it's Thanksgiving time, November of 2009 already! This is the time of year when the motorcycle clothing manufacturers announce next year's new products, to give the distribution chain a chance to place their orders and make room for the new gear.
Rev'it won't be attending the Indianapolis Dealer Expo in 2010, and by time that show takes place in February the new gear would have already been ordered anyway.
So when they asked if I'd like to visit their New York showroom to take a look at the 2010 gear and, of course, I jumped at the offer! (Full disclosure: the trip was funded by webBikeWorld, not Rev'it and Rev'it bought me lunch at a local café!).
It just so happens that the Rev'it USA office is located in the Red Hook neighborhood of Brooklyn, New York -- not too far from my childhood stomping grounds in what is now called East New York.
Red Hook is a very interesting neighborhood that now looks something like a cross between Popeye's home town, Woodstock and a set from "On the Waterfront". It wasn't always that way; let's just say that at one time, Red Hook was probably the last place in the world you'd want to find yourself at night with a flat tire...
Actually, Red Hook is one of the most historic districts in the U.S. It was first settled by the Dutch in the early 1600's as a landing point for goods, and the many docks, marine supply firms, warehouses and the sea-faring atmosphere that still exists attests to that heritage
It is said that the first child born to the Dutch settlers in America was born in Red Hook; her name was Sarah Rapelje and the Rapelje family lived in the area for many generations.
So what's a company like Rev'it doing in a place like Red Hook? Actually, it makes a lot of sense. The area is now known as a sort of haven for artists and design firms and it's close to many clothing and styling resources in what is probably the capital of the garment, textile and apparel industry in Manhattan.
And it just so happens that the area is popular with motorcyclists. I probably saw a larger concentration of motorcycles, scooters and bicycles in the 6 or so blocks around the Rev'it headquarters than I have anywhere else I can think of.
Cool bikes too, and parked right outside on the street. They included a BMW R90S, a newer F650GS Dakar, a Ducati 1098, a tricked-out Honda café racer of some vintage and old and new Vespas, among others.
And by the way, lane splitting is regnant, although illegal. But who's going to stop you in the wall-to-wall traffic on the Gowanus Expressway? If you've got the guts (cast iron helps) and narrow handlebars, go for it.
Rev'it is located in a beautifully restored old building, said to be the original New York Port Authority offices. The view from up top is mind-boggling; a deck on the roof offers a grandstand seat to view the Manhattan skyline, lower Manhattan, Governor's Island, the Statue of Liberty, a sweeping view of the Upper Bay with ships coming and going and even the Verrazano Narrows Bridge
Source: BW First Look: REV'IT! 2010 Motorcycle Clothing
Rev'it won't be attending the Indianapolis Dealer Expo in 2010, and by time that show takes place in February the new gear would have already been ordered anyway.
So when they asked if I'd like to visit their New York showroom to take a look at the 2010 gear and, of course, I jumped at the offer! (Full disclosure: the trip was funded by webBikeWorld, not Rev'it and Rev'it bought me lunch at a local café!).
It just so happens that the Rev'it USA office is located in the Red Hook neighborhood of Brooklyn, New York -- not too far from my childhood stomping grounds in what is now called East New York.
Red Hook is a very interesting neighborhood that now looks something like a cross between Popeye's home town, Woodstock and a set from "On the Waterfront". It wasn't always that way; let's just say that at one time, Red Hook was probably the last place in the world you'd want to find yourself at night with a flat tire...
Actually, Red Hook is one of the most historic districts in the U.S. It was first settled by the Dutch in the early 1600's as a landing point for goods, and the many docks, marine supply firms, warehouses and the sea-faring atmosphere that still exists attests to that heritage
It is said that the first child born to the Dutch settlers in America was born in Red Hook; her name was Sarah Rapelje and the Rapelje family lived in the area for many generations.
So what's a company like Rev'it doing in a place like Red Hook? Actually, it makes a lot of sense. The area is now known as a sort of haven for artists and design firms and it's close to many clothing and styling resources in what is probably the capital of the garment, textile and apparel industry in Manhattan.
And it just so happens that the area is popular with motorcyclists. I probably saw a larger concentration of motorcycles, scooters and bicycles in the 6 or so blocks around the Rev'it headquarters than I have anywhere else I can think of.
Cool bikes too, and parked right outside on the street. They included a BMW R90S, a newer F650GS Dakar, a Ducati 1098, a tricked-out Honda café racer of some vintage and old and new Vespas, among others.
And by the way, lane splitting is regnant, although illegal. But who's going to stop you in the wall-to-wall traffic on the Gowanus Expressway? If you've got the guts (cast iron helps) and narrow handlebars, go for it.
Rev'it is located in a beautifully restored old building, said to be the original New York Port Authority offices. The view from up top is mind-boggling; a deck on the roof offers a grandstand seat to view the Manhattan skyline, lower Manhattan, Governor's Island, the Statue of Liberty, a sweeping view of the Upper Bay with ships coming and going and even the Verrazano Narrows Bridge
Source: BW First Look: REV'IT! 2010 Motorcycle Clothing
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