Advertising Overload : California considering ad-displaying license plates
It seems impossible to escape advertising, and California, looking for any possible way to close its budget gap, may make it still more difficult.
The state is considering electronic license plates. The reason for the digital-age change, though, is strictly monetary: advertising.
Quote from the article:
| The plates would appear to be standard license plates when the vehicle is moving, but when the vehicle is stopped for more than four seconds, either in traffic or at a stop light, would switch to digital messages. The number wouldn't vanish completely; it would still be visible in the corner of the plate. In emergencies, the license plates could be used to broadcast Amber Alerts, traffic information, or emergency instructions. The plates would use technology being developed by a 3-person San Francisco start-up, Smart Plate. |
Source: Advertising Overload : California considering ad-displaying license plates
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