America's Hardest-To-Get Cars




To compile our list of hard-to-get cars, we used inventory data from Wards Auto, an automotive data and analysis firm based near Detroit. We calculated average day-supply rates of 2010 model-year vehicles for March, April and May to figure out, on average, just how quickly these cars leave the lot. (Day-supply rates are inventory numbers, divided by the daily selling rate that month.)




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Then we spoke with manufacturers to get a street-level sense of how long cars typically wait for buyers, since day supply data can fluctuate from month to month.

In compiling this list, we did not include exotic and super-luxury cars (think Lamborghini and Rolls-Royce, special-edition models, or models from discontinued brands like Saturn, which can be hard to find for reasons other than high demand. Instead, we exclusively considered cars (not trucks or SUVs) which are affected by other sales factors, and typically are produced in smaller numbers, with shorter day-supply rates.

Imported vehicles dominate the list. Several specialty cars made the cut--the $114,200 Audi R8 has racetrack speed (0-60 mph in 4.2 seconds, with a 190-mph top seed), and the domestic $25,140 Dodge Charger has a retro muscle-car cult following--but it's the mainstream stuff that gets the most attention.

Audi manufactures several vehicles on our list: The S4, S6 and R8 each qualified as a fast-turner. But the $36,000 A5 stood out the most last month, when it broke its own sales records. In May the A5/S5 model line (which includes A5/S5 cabrio sales) sold 1,757 cars, a year-over-year increase of 145%.

Christian Bokich, a spokesman for Audi, says company averages a 30-day supply for cars and trucks across its range. "Typical dealer stock among luxury and non-luxury brands is 60-90 days, so you can see how tight we've kept inventory," he says.

But Bokich also says that since vehicle availability varies by region and city, customers should stay in contact with their local Audi dealer to discuss availability options. Any particular car could be in one of several places: on-site, located at another dealership, or en route to the showroom from the factory.



Source: America's Hardest-To-Get Cars

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