Wow, 40 years. Had the pleasure of meeting him back in 2004 and have purchased numerous items from his company over the years. Arlen Ness has launched his 40th Anniversary catalog and made a statement about it as well. We wish him luck, the auto industry has been hardest hit, being in the motorcycle business has to be tougher.

Quote from the article:

2010 for many marks a new start, a new year, a new decade and a new chance for success. For Arlen Ness, 2010 also marks the 40th year we have been in the business of providing innovative, quality products for passionate motorcycle enthusiasts. We are embracing 2010 not only as an anniversary but as an opportunity to make new strides forward in our industry with a new catalog, new products and a continuing drive to push the envelope. Follow up: Over the past year and half we have dedicated a tremendous amount of resources, time and energy into our R and D Department to develop great new products. Concentrating on bolt-on products we have created two new product lines: Deep Cut and Retro. In these product lines you will find a full range of parts designed together allowing you to customize your bike one piece at a time or all at once. Either way you slice it, you’ll end up with a well built custom. 2010 also introduces a revamped wheel offering including four new styles: Deep Cut, Retro, G3 and Engraved. With design cues from the past, present and future these wheels will without a doubt change the entire look of your bike. To make sure your bike has the get up and go to match its great new look we have not forgotten about performance. With an expanded Big Sucker™ line, the introduction of the Big Shot II™, new header systems and slip-on mufflers, Arlen Ness is your one-stop shop to get your bike looking, sounding and performing at its best. Throughout 2010 keep visiting our website or pick up the phone to learn about exciting new products, bikes or events that we will be announcing in celebration of our 40th year. Please enjoy the 2010 catalog and be sure to stop by our facility if you are in the San Francisco Bay Area. Thank you for your continued support of the Ness family and the products we manufacture. Your unyielding passion for motorcycles pushes us to “Always Innovate, Never Imitate.”

Source: Arlen Ness 40th Anniversary Catalog Available