Automakers Increase Ad Pages in Magazines
Automotive advertisers increased their ad pages and rate-card ad spending in United States magazines in the first quarter of this year, compared with the first quarter of 2009, according to the Publishers Information Bureau. That's the first time auto advertising rose by both measures since 2007, when the bureau adopted the current quarterly reporting format.
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Source: Automakers Increase Ad Pages in Magazines
Quote from the article:
The magazine business already received an initial picture of its first quarter in February, when the Media Industry Newsletter reported that a 5.7% decline in ad pages across the titles it tracks, the smallest drop in two years even if it represented the ninth consecutive quarter of year-over-year declines. The new figures from the Publishers Information Bureau show a steeper ad-page drop across the titles that the bureau tracks, which saw ad pages fall 9.4% from the first quarter of 2009. Keep in mind that these comparisons are being made against a quarter last year that was wholly abysmal, with a 25.9% drop in ad pages by the bureau's count. |
Source: Automakers Increase Ad Pages in Magazines
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