The new Chevrolet Camaro makes the Chevy Corvette look bad. At least in sales-column tallies.
Corvette sales plunged last year. OK, virtually all vehicle sales dived into the rocks. The industry was down 21.2%, according to Ward’s data. But Corvette deliveries dropped 48.3%, from 26,971 units in 2008 to 13,934 in 2009. You must go back to 1961 for a worse Corvette sales year.


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Last year was hard on the luxury sports car segment in general. Audi TT sales were off 56.9%, Mercedes-Benz SLK sales down 48.1%. But those cars didn’t have a new baby brother named Camaro getting all sorts of attention – and sales. (Left photo: Chevrolet Corvette. Right: Chevy Camaro gets pampered at Detroit auto show.) The Camaro looks like a sports car but officially falls into a vehicle segment Ward’s calls “middle specialty.” The first model debuted in 1966 to vie with the Ford Mustang. The Mustang proved more popular year after year. General Motors pulled the plug on the Camaro in 2002. An all-new and vastly improved version reappeared last year to high acclaim because of its good looks, refined driving traits and impressive power. Engine choices include a potent V-8 and a V-6 that is more fuel efficient but still flexes plenty of muscle.

Source: Baby Brother Camaro Bites into Corvettes Popularity