Brammo E-Motorcycles Shock Barack
You may remember the frenzy whipped up by our media when it was revealed that U.S. auto industry executives had flown private jets to testify before Congress in search of federal aid. The next time they made the trip from Detroit to D.C., they drove in whatever token fuel-efficient models they had on hand to improve their image. None of those vehicles were all-electric, as a truly practical, affordable and fun electric car still appears a few years away for Detroit manufacturers. But does the public at large know there are now practical and inexpensive electric motorcycles?
Brammo, maker of the Enertia electric motorcycle, embarked on a clever bit of guerrilla marketing to raise awareness of its brand. Enertia Lead Designer Brian Wismann and ad guy Dave Schiff sent a couple of Enertias to Detroit, which they then rode to Washington D.C. Riding in 45-mile legs-the distance the bikes can go on a full charge-they did the 700-odd-mile trip in about two weeks, relying on volunteers and strangers for power outlets and couches to crash on. They only had a single mechanical issue, a burned-out controller in Aurora, Ohio. As they traveled, the pair blogged about the experience, and eventually dozens of media outlets picked up on the story, including the L.A. Times and the big news networks. Cost of the trip? Not much: cost of electricity per bike was about $4, and they didn't even pay for it, and the pair was able to sleep on couches in a variety of dens and living rooms along the way.
Source: Brammo E-Motorcycles Shock Barack
Brammo, maker of the Enertia electric motorcycle, embarked on a clever bit of guerrilla marketing to raise awareness of its brand. Enertia Lead Designer Brian Wismann and ad guy Dave Schiff sent a couple of Enertias to Detroit, which they then rode to Washington D.C. Riding in 45-mile legs-the distance the bikes can go on a full charge-they did the 700-odd-mile trip in about two weeks, relying on volunteers and strangers for power outlets and couches to crash on. They only had a single mechanical issue, a burned-out controller in Aurora, Ohio. As they traveled, the pair blogged about the experience, and eventually dozens of media outlets picked up on the story, including the L.A. Times and the big news networks. Cost of the trip? Not much: cost of electricity per bike was about $4, and they didn't even pay for it, and the pair was able to sleep on couches in a variety of dens and living rooms along the way.
Source: Brammo E-Motorcycles Shock Barack
