Although the liquidation sale of the old Buell Motorcycle Co. hasn't even finished, the company's founder is deep into a new venture: Erik Buell Racing.

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Working out of a small shop in East Troy, where his factory was located, Buell is building racing motorcycles one at a time. Last fall, Harley-Davidson Inc. announced it was shutting down the sport bike manufacturer it had owned for more than a decade. Harley executives said Buell Motorcycle Co. was not profitable and had simply run out of time. Now, 59-year-old Erik Buell is on his own. Gone is the Harley corporate staff that had supported his company's marketing and manufacturing. Gone is the factory, along with the company headquarters, resulting in the loss of nearly 200 jobs. "I really can't describe how awful that was," Buell said. "With every piece of equipment that was sold, I knew the guy who ran it, and I knew he was out of a job. That, to me, was extraordinarily painful."

Source: Buell is still around - goes back to roots