Chevrolet-Buick-GMC-Cadillac Sales Increase 20 Percent in April
The continued year-over-year sales increases are largely being driven by the company's launch products, which now represent one of every four GM vehicles sold at retail. Year-to-date, combined sales of the Chevrolet Camaro, Chevrolet Equinox, Buick LaCrosse, GMC Terrain and Cadillac SRX are up nearly 300 percent, at 110,176, compared to the vehicles they replaced.
"Clearly, our launch vehicles are hitting the mark with consumers who are looking for bold styling, quality, safety and fuel efficiency," said Steve Carlisle, vice president of U.S. Sales Operations. "But our results aren't limited to just our newest vehicles. Sales of our full-size pickups and our mid-sized crossovers continue to strengthen."
Retail sales of GM's full-size pickups, the Chevrolet Silverado, Avalanche and GMC Sierra were up a combined 20 percent in April, and are up 8 percent year-to-date. Retail sales of GM's mid-sized crossovers – the Chevrolet Traverse, Buick Enclave and GMC Acadia – increased 26 percent in April and are 15 percent higher year-to-date.
"The good news is that we have more on the way, including the all-new Buick Regal this spring and the Chevrolet Cruze in the third quarter," added Carlisle.
Chevrolet dealers reported sales of 135,369 – 17 percent higher than April, 2009. Retail sales for the brand were 32 percent higher for the month. Retail sales of the Chevrolet Malibu surged 38 percent for the month – the seventh consecutive month of year-over-year sales increases. The Chevrolet Silverado, Equinox, Traverse and Camaro all posted year-over-year retail sales increases of 20 percent or more (read more).
Buick sales rose 36 percent for the month to 12,181 – the seventh consecutive month of double digit year-over-year sales increases. Retail sales for Buick rose 42 percent during April. Buick LaCrosse had its best retail month since 2005, with an increase of 237 percent for the month. Year-to-date sales of the LaCrosse have increased 154 percent, with 42 percent of sales coming from consumers who replaced a non-GM vehicle (read more).
GMC sales of 24,224 were 18 percent higher than last year, while retail sales for the brand were up 37 percent. Sales were led by retail sales of the GMC Terrain, which were up 537 percent for the month versus the vehicle it replaced. For the year, sales of the Terrain are up 313 percent. The Terrain continues to attract new customers to the brand, where 46 percent of buyers are trading in a non-GM make (read more).
Cadillac sales increased 36 percent to 11,317, while retail sales improved 31 percent for the month. April retail sales of the SRX were 504 percent higher than a year ago, and are up 405 percent for the year. The SRX continues to bring new customers to the Cadillac brand. Year-to-date, 49 percent of SRX buyers traded in a competitive brand (read more).
Month-end dealer inventory in the U.S. stood at about 430,000 units, which is about 3,000 higher compared to March 2010, and about 311,000 lower than April 2009.
April Key Facts:
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