Chevrolet is asking its 3,000 dealers to prepare for the late September launch of the new Chevrolet Cruze compact by purchasing competitors' vehicles for test-drive comparisons.

Chevrolet is encouraging dealers to have a Toyota Corolla and Honda Civic on site so prospective 2011 Cruze buyers can immediately measure the Cruze against its segment competitors, said Margaret Brooks, Chevrolet small-car marketing director.

At a media event today in suburban Detroit, Brooks said Chevrolet expects buyers to come away with a favorable view of the Cruze. At the event, Chevrolet had Corollas and Civics available for reporters to test drive after the Cruze.



Source: Chevy to dealers: Let Cruze shoppers test-drive competitors

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