Chrysler Group Names Laura Soave to Lead Fiat Brand for North America
Several of you have inquired about the leadership for the Fiat Brand in North America. Chrysler Group made the following announcement today:
Chrysler Group LLC today appointed Laura J. Soave to serve as the Head of the Fiat Brand for North America.
Soave will lead the reintroduction of the Fiat Brand in North America, beginning with the Fiat 500. She holds full profit and loss responsibility for the Fiat product portfolio in North America. In her position, Soave, who reports to Sergio Marchionne, Chief Executive Officer of Chrysler Group, will work with the brand Presidents and industrial leads to fully integrate Fiat product into the marketing, sales, service and dealer network organizations.
“Laura joins Chrysler with extensive experience in automotive marketing,” said Marchionne. “Her rich background will serve as a springboard for reintroducing the Fiat brand when it takes to U.S. and Canadian roads this December after more than a 25-year absence. This truly iconic car exemplifies Italian style, technology and passion and, offers something more. The 500 heralds a new vision of technology’s role in sustainable mobility.”
Soave joins Chrysler Group from Volkswagen of America where she most recently was the General Manager of Experiential Marketing leading consumer marketing initiatives. While at VW, she also was the head of advertising and communications activities for all large passenger vehicles and SUVs. Prior to that, she worked at Ford Motor Company in a variety of positions including most recently as a Brand DNA Manager where she managed the repositioning of the Ford, Lincoln and Mercury brands.
Source: Chrysler Group Names Laura Soave to Lead Fiat Brand for North America
Chrysler Group LLC today appointed Laura J. Soave to serve as the Head of the Fiat Brand for North America.
“Laura joins Chrysler with extensive experience in automotive marketing,” said Marchionne. “Her rich background will serve as a springboard for reintroducing the Fiat brand when it takes to U.S. and Canadian roads this December after more than a 25-year absence. This truly iconic car exemplifies Italian style, technology and passion and, offers something more. The 500 heralds a new vision of technology’s role in sustainable mobility.”
Soave joins Chrysler Group from Volkswagen of America where she most recently was the General Manager of Experiential Marketing leading consumer marketing initiatives. While at VW, she also was the head of advertising and communications activities for all large passenger vehicles and SUVs. Prior to that, she worked at Ford Motor Company in a variety of positions including most recently as a Brand DNA Manager where she managed the repositioning of the Ford, Lincoln and Mercury brands.
Source: Chrysler Group Names Laura Soave to Lead Fiat Brand for North America
Related Stories
03/03/2010 02:54 PM: Upcoming changes in the Chrysler lineup by TimothyTAllpar.com has a list of upcoming Chryslers, Dodges, Rams, and Jeeps to be built this year and the schedule for those of you looking to buy a crappy car from a company who took your tax dollars and de...
03/02/2010 01:52 PM: February Sales Show Growth at Chrysler by TimothyT
“Chrysler Group sales were up slightly this month, in line with the industry. Compared with January, Chrysler Group’s February sales grew more than the industry average, reinforcing the company trend ...
02/23/2010 08:36 AM: 2005-2006 Dodge Caravan, Grand Caravan and Chrysler Town & Country vehicles recalled by TimothyT
Chrysler is conducting a safety improvement campaign involving model year 2005-2006 Dodge Caravan, Grand Caravan and Chrysler Town & Country vehicles originally sold in or currently registered in ...
02/22/2010 09:08 AM: Chrysler deal saves Michigan plant from shutdown by TimothyT
Chrysler Group reached a deal with the shell company holding its old assets to acquire a Sterling Heights, Mich., assembly plant for $20 million, according to U.S. Bankruptcy Court documents. ...
02/17/2010 05:21 PM: Chrysler to drop Sebring name, change small, midsize models by Timothy Tibbetts
As an owner of a Dodge Challenger (pictured here) and Viper as well as having owned numerous Dodge Dakotas and Rams I wonder aloud if they also plan to focus on better quality parts and build. I not...
