Chrysler launches smartphone apps [Video]
Chrysler Group LLC today announced it is introducing a smartphone application to download vehicle information, starting with the 2011 Grand Cherokee -- the newest vehicle in the automaker's showroom.
"We will be the first in the industry to introduce free, downloadable vehicle owner-information apps for smartphones," said Pietro Gorlier, head of Mopar, in announcing the move on a webcast.
Quote from the article:
Source: Chrysler launches smartphone apps [Video]
"We will be the first in the industry to introduce free, downloadable vehicle owner-information apps for smartphones," said Pietro Gorlier, head of Mopar, in announcing the move on a webcast.
Quote from the article:
| The Grand Cherokee information will be available starting Saturday and there will be a free app for all Chrysler, Jeep, Dodge and Ram vehicles by the end of the year as part of the new initiative introduced by Mopar for the U.S. market. The idea recognizes that consumers spend a lot more time searching for information via their smartphones than rummaging through their glove box. Gorlier said it is a way to leverage current technology while promoting the features of new vehicles and strengthening the automaker's brands. Anyone can download information about the vehicle, operating instructions and warning lights, maintenance schedules, and warranties, as well as view videos demonstrating features, access social media to connect with fellow owners, contact customer care and roadside assistance. It also covers instructions for the navigation system. The expectation is it will increase showroom traffic. "We think it will enhance the traffic, giving the customer the opportunity to learn about the vehicle on their smart phone first and then visit the dealership to experience the vehicle," Gorlier said. "With our vehicle-information app, we are taking customer care to a new level by creating a convenient, on-demand channel of communication with our customers," Gorlier said. At launch, the app will be available in English for only the U.S. market, Gorlier said. "However, other markets are currently under consideration." |
Source: Chrysler launches smartphone apps [Video]
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