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Chrysler to drop Sebring name, change small, midsize models


As an owner of a Dodge Challenger (pictured here) and Viper as well as having owned numerous Dodge Dakotas and Rams I wonder aloud if they also plan to focus on better quality parts and build. I not only talk the talk here, I have been in a Dodge showroom literally a hundred times. I recently rented a Sebring and took it back early just to get out of it. That’s bad. Open thought to my friends at Chrysler; remember how well you marketed the Hemi, an engine that America, and the world really, has been in love with since the 60’s? Remember the K-car and the handy 2.2 engine? Cool. You need to be somewhere in between that. Mid-sized. A 6 cylinder, perhaps? Maybe a 4 cylinder with a turbo or supercharger? America needs trucks, but they don’t seem interested in the micro cars. This isn’t rocket science. At least not at Ford.

Quote from the article:

Facing a drumbeat of doubt about its pace of new car development, Chrysler is dropping clues that changes in its small and midsize cars may be more substantial and arrive sooner, based on recent comments from CEO Sergio Marchionne.

For example, a "freshening" of the Chrysler Sebring and Dodge Avenger, due by the end of this year, now will include at least one new name -- Sebring will be dropped -- and more extensive structural revisions.

Then, last month in Italy, Marchionne said premium brands Chrysler and Lancia could "converge as early as the end of the year." That raises the prospect that the Chrysler-modified version of the Lancia Delta on display at the Detroit auto show could come to U.S. showrooms.

"In Europe, Lancia is an undersize, underdeveloped brand, with nothing bigger than the Delta," Marchionne said. "Chrysler, which has a true global reach, has nothing smaller. Put them together and you have a full line-up



Source: Chrysler to drop Sebring name, change small, midsize models

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