New to the scooter business, Doug Vitello and Gary Parr worked hard to meet their customers' needs. But there was one type of customer they couldn't serve.


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Again and again, they kept hearing: I got a DUI. I lost my license. Do you have something I can use to get around? Sunset Scooters did not. So Vitello and Parr started researching and found a type of electric scooter made in China and distributed out of California. They ordered some. They tried them out. They put a sign in their window: "DUI SCOOTERS." They look like gas-powered mopeds, with bright candy-red and blue bodies, backrests and decorative detailing. They have headlights and window shields and go up to 20 mph. And, yes, they're legal to ride without a license.

Source: Clearwater store finds its niche by marketing 'DUI scooters'

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