Dodge Brand Amplifies High-performance Action Around Daytona
Before Friday night's highly anticipated return of the Dodge Challenger to NASCAR Nationwide Series' competition after almost 30 years, the Dodge brand will play a key role in providing Challenger owners and fans with a wide array of pre-race action and activities in and around Daytona International Speedway.
"Our new Dodge Challenger race car brings true brand identity back to NASCAR, so now the spotlight is going to be shared between the new car and our two star drivers from Penske Racing," said Ralph Gilles, President and CEO, Dodge Brand. "We've been looking forward to this race weekend for quite some time, and our loyal owners and fans are going to have a lot of opportunities to celebrate the return of the Dodge Challenger."
Leading off all the action during race week will be the performance by New York City-based rock band Atomic Tom at Daytona Dodge on Thursday, July 1. The group's first single was "Take Me Out," and its upcoming debut album includes "We Were Never Meant To Be" and "The Moment." The concert will begin at 7:15 p.m. EDT at Daytona Dodge, 1450 North Tomoka Farms Road. WBHQ-FM – Beach 92.7 FM also will be on remote at Daytona Dodge from 6-8 p.m.
Dodge Motorsports also will offer a full onslaught of activities located at the brand's trackside display area just outside Turn 4 at Daytona International Speedway, including:
Dodge Pit Crew Challenge where fans can compete head to head or against the time clock to see who can perform the quickest simulated tire change
Driver autograph sessions on Friday, July 2, and Saturday, July 3. Kurt Busch, Sam Hornish Jr. and Justin Allgaier are scheduled to attend. Fans should check with onsite display staff for actual appearance times
Online E-Shots offers fans a chance to have a downloadable photo taken next to the No. 2 Miller Lite Dodge show car
Dodge Challenger Chase to Win Sweepstakes where fans can enter to win a new Dodge Challenger R/T
An opportunity for fans to enter to win a day (of their choice) at the SRT Track Experience, which visits 20 premier race tracks around the country. One lucky fan will win a day consisting of four driving modules that test the limits of select SRT vehicles in a safe and controlled environment
Vote for your favorite color Dodge Challenger: What color will win? Plum Crazy Purple? TorRed? Detonator Yellow? HEMI® Orange? Fans who vote will get a limited-edition Dodge bandana. Votes will be tallied throughout the weekend so watch the leader board for the winning color
Play race trivia and "Spin to Win" for various prizes
Fans can also check out all the Dodge Life and Dodge Motorsports merchandise and get a chance to see, up close and personal, the full line-up of exciting 2010 model Dodge vehicles
Hours of operation for the Dodge Motorsports display at Daytona International Speedway are: Friday, July 1, from 10 a.m. to 8 p.m. and Saturday, July 2, from 10 a.m. to 7:30 p.m.
"Our new Dodge Challenger race car brings true brand identity back to NASCAR, so now the spotlight is going to be shared between the new car and our two star drivers from Penske Racing," said Ralph Gilles, President and CEO, Dodge Brand. "We've been looking forward to this race weekend for quite some time, and our loyal owners and fans are going to have a lot of opportunities to celebrate the return of the Dodge Challenger."
Leading off all the action during race week will be the performance by New York City-based rock band Atomic Tom at Daytona Dodge on Thursday, July 1. The group's first single was "Take Me Out," and its upcoming debut album includes "We Were Never Meant To Be" and "The Moment." The concert will begin at 7:15 p.m. EDT at Daytona Dodge, 1450 North Tomoka Farms Road. WBHQ-FM – Beach 92.7 FM also will be on remote at Daytona Dodge from 6-8 p.m.
Dodge Motorsports also will offer a full onslaught of activities located at the brand's trackside display area just outside Turn 4 at Daytona International Speedway, including:
Hours of operation for the Dodge Motorsports display at Daytona International Speedway are: Friday, July 1, from 10 a.m. to 8 p.m. and Saturday, July 2, from 10 a.m. to 7:30 p.m.
