Fast-growing Buick plans to add 3 models to lineup
Buick will stop using trim-level designations for its 2012 models and plans to introduce a compact car and small crossover in the near future, top Buick executives said Wednesday.
Those measures, as well as expanding marketing efforts, were unveiled at the Buick Immersion Program at the Tech Center, where General Motors Co. mapped out the keys to the brand's continued success to employees who work with the premium brand.
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Source: Fast-growing Buick plans to add 3 models to lineup
Those measures, as well as expanding marketing efforts, were unveiled at the Buick Immersion Program at the Tech Center, where General Motors Co. mapped out the keys to the brand's continued success to employees who work with the premium brand.
Quote from the article:
Additionally, in the coming months, Buick will introduce its all-new midsize Regal and try to continue to build momentum created by its last two new vehicles, the midsize crossover Buick Enclave and large sedan, the Buick LaCrosse. "We are starting to gain some traction in sales," said John Schwegman Buick's U.S. marketing vice president, Buick-GMC, "but we're not declaring victory yet." Sales numbers have been positive. Buick sales were up 36.4 percent in April, compared to the same month last year, and overall sales are up 50 percent for the year, according to Autodata Corp. The key to that sales boost has been the 2010 LaCrosse and 2010 Enclave. |
Source: Fast-growing Buick plans to add 3 models to lineup
