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For whom the bell tolls : Ford summons Mercury dealers for 3:30 webcast


Ford Motor Co. has ordered all of its Lincoln-Mercury dealers to tune in to a webcast at 3:30 p.m. today, where the automaker is expected to formally announce that it is eliminating its mid-market Mercury brand.

The company also has summoned reporters to its Dearborn headquarters at the same time for a briefing on "brand and product strategy." Ford would not say what brands would be discussed.


Source: For whom the bell tolls : Ford summons Mercury dealers for 3:30 webcast

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