Ford to refresh most of lineup over next three years
Ford Motor Co.'s chief financial officer Lewis Booth said the company plans to refresh 70 to 90 percent of its vehicle lineups by volume in North America, Europe, Asia Pacific and Africa by 2012.
"In the worst of economic times, we are taking the actions necessary not only to strengthen Ford's business but also to deliver world-class levels of product freshness globally," Booth said.
Booth told reporters that vehicles are like doughnuts -- they don't get better with age. "We're going to have fresh products," Booth said. "I don't know -- what's the world's best doughnut? (The vehicles) are going to be the Krispy Kremes of the world."
Ford to refresh most of lineup over next three years | detnews.com | The Detroit News
"In the worst of economic times, we are taking the actions necessary not only to strengthen Ford's business but also to deliver world-class levels of product freshness globally," Booth said.
Booth told reporters that vehicles are like doughnuts -- they don't get better with age. "We're going to have fresh products," Booth said. "I don't know -- what's the world's best doughnut? (The vehicles) are going to be the Krispy Kremes of the world."
Ford to refresh most of lineup over next three years | detnews.com | The Detroit News
