GM Europe sales boss Dewar to named Chevrolet chief
Brent Dewar, General Motors Europe's vice president of sales, marketing and aftersales, today will be named head of Chevrolet as part of a leadership shake-up at two of the four surviving U.S. brands, two people familiar with the plan said.
Former GM Europe design boss Bryan Nesbitt, 40, the currently chief of GM's North American design, will become head of Cadillac on Aug. 1, Automotive News Europe sister publication Automotive News Europe reported last night.
Dewar and Nesbitt are the latest in a long line of GM Europe executives to get called back to Detroit. The others include CEO Fritz Henderson and new marketing chief Bob Lutz. Both served as head of GM Europe within the last six years.
It is likely that more top managers will leave GM Europe as parent GM gets ready to give up control of German unit Opel and its U.K. sister brand Vauxhall.
Dewar, a 31-year GM veteran, has been in charge of European sales and marketing since June 2008. Prior to that he was North American vice president of field sales, service and parts.
He began his GM career with GM of Canada in 1978 and came to the United States 10 years later as manager of strategic planning for Chevrolet. He held several field positions with the brand before GM named him executive director of sales, service and marketing in Brazil.
GM Europe sales boss Dewar to named Chevrolet chief - Automotive News Europe
Former GM Europe design boss Bryan Nesbitt, 40, the currently chief of GM's North American design, will become head of Cadillac on Aug. 1, Automotive News Europe sister publication Automotive News Europe reported last night.
Dewar and Nesbitt are the latest in a long line of GM Europe executives to get called back to Detroit. The others include CEO Fritz Henderson and new marketing chief Bob Lutz. Both served as head of GM Europe within the last six years.
It is likely that more top managers will leave GM Europe as parent GM gets ready to give up control of German unit Opel and its U.K. sister brand Vauxhall.
Dewar, a 31-year GM veteran, has been in charge of European sales and marketing since June 2008. Prior to that he was North American vice president of field sales, service and parts.
He began his GM career with GM of Canada in 1978 and came to the United States 10 years later as manager of strategic planning for Chevrolet. He held several field positions with the brand before GM named him executive director of sales, service and marketing in Brazil.
GM Europe sales boss Dewar to named Chevrolet chief - Automotive News Europe
