GM Marketing Manager Behind Awful Volt Dance Is Reassigned
Maria Rohrer, the Chevrolet Volt marketing manager responsible for the remarkably awful "Volt Dance" at last month's Los Angeles Auto Show, has been reassigned. An internal General Motors memo last week said Rohrer would become director of Chevrolet truck advertising. She is no longer associated with the 2011 Chevrolet Volt extended-range electric vehicle, which is to arrive in dealerships before the end of the year.
The notorious Volt Dance, performed to members of the general public attending the Los Angeles show, was instantly savaged across the web.
GreenCarReports.com reached was unable to reach Darovitz for comment; he confirmed Rohrer's new position but added, "The move had nothing to do with recent events in L.A." Two separate sources within General Motors also confirmed the memo and its contents.
The 2011 Chevrolet Volt was on display at last week's Detroit Auto Show, with nary a song or a dancer in sight. The only dancers at all, in fact, were found on the stands of Mini and Volkswagen.
So the news that responsibility has been assigned for the Volt Dance is encouraging. The jury's still out, but perhaps we'll withdraw our request to get our bailout dollars back.
Source: GM Marketing Manager Behind Awful Volt Dance Is Reassigned
The notorious Volt Dance, performed to members of the general public attending the Los Angeles show, was instantly savaged across the web.
GreenCarReports.com reached was unable to reach Darovitz for comment; he confirmed Rohrer's new position but added, "The move had nothing to do with recent events in L.A." Two separate sources within General Motors also confirmed the memo and its contents.
The 2011 Chevrolet Volt was on display at last week's Detroit Auto Show, with nary a song or a dancer in sight. The only dancers at all, in fact, were found on the stands of Mini and Volkswagen.
So the news that responsibility has been assigned for the Volt Dance is encouraging. The jury's still out, but perhaps we'll withdraw our request to get our bailout dollars back.
Source: GM Marketing Manager Behind Awful Volt Dance Is Reassigned
