GM revives performance division, Focus : small cars
The high-performance group at General Motors Co. has a broader mission again -- with a marketing veteran in charge who is eager to develop powerful small cars.
Quote from the article:
Source: GM revives performance division, Focus : small cars
Quote from the article:
| "We have a tremendous opportunity in the small and compact car market," said Jim Campbell, who was shifted last week to the new position of vice president of GM's performance vehicles and motorsports. He was moved over when GM marketing boss Joel Ewanick hired Chris Perry from Hyundai to run Chevrolet marketing. On the eve of its trip through federal bankruptcy court last year, GM put development of high-performance small cars on ice. GM now is considering expanding its performance line to its small cars, such as the four-cylinder Chevrolet Cruze as well as the next-generation Chevrolet Aveo. The Cruze goes on sale in the fall. "Small cars and compact cars are going to be more and more important going forward, and we're looking at efficient performance," said Campbell, who has experience working with GM's NASCAR, American Le Mans Series and Grand-Am Road Racing teams. "We will work with those teams to provide performance variants." |
Source: GM revives performance division, Focus : small cars
