GM: Tiger Woods' Cadillac Escalade to be repaired, eventually auctioned
Add Tiger Woods' black 2009 Cadillac Escalade to the list of modern history's most famous vehicles -- right up there with President John F. Kennedy's limousine and the Rosa Parks bus. So what will become of the General Motors-owned Escalade that Woods careened through his Florida neighborhood?
GM made a deal with Woods after his promotional role with Buick ended late last year to keep taking a bevy of GM vehicles for his personal use, including the Escalade and a Buick Enclave. So there are lots of Woods-occupied vehicles out there, just none in terrible shape like this one.
As to its fate, Cadillac spokesman David Caldwell says don't expect to find the beaten-up Escalade in a museum or on eBay anytime soon. Here's what's he tells Drive On is going to happen to it:
The vehicle will be repaired, firstly. This is a promotional/marketing vehicle -- the kinds of cars used for advertising, public displays, photography, etc. That makes this a little different than a garden-variety car repair - given its special usage. So I don't know what will happen until that repair is completed and analyzed. It could return to service as a promotional vehicle, meaning it would go back into the pool of cars that we use for various marketing activities. Or, on the other hand, we produce a lot of new vehicles. It's sometimes easier to take a new car and put it into this kind of role. In that case, the older vehicle could be re-purposed in many ways - we could retain ownership of it, using it for other internal duties, or we could indeed sell it off. Generally selling a company-owned vehicle means that it would go into an auction. So there are a few options.
Source: GM: Tiger Woods' Cadillac Escalade to be repaired, eventually auctioned
GM made a deal with Woods after his promotional role with Buick ended late last year to keep taking a bevy of GM vehicles for his personal use, including the Escalade and a Buick Enclave. So there are lots of Woods-occupied vehicles out there, just none in terrible shape like this one.
As to its fate, Cadillac spokesman David Caldwell says don't expect to find the beaten-up Escalade in a museum or on eBay anytime soon. Here's what's he tells Drive On is going to happen to it:
The vehicle will be repaired, firstly. This is a promotional/marketing vehicle -- the kinds of cars used for advertising, public displays, photography, etc. That makes this a little different than a garden-variety car repair - given its special usage. So I don't know what will happen until that repair is completed and analyzed. It could return to service as a promotional vehicle, meaning it would go back into the pool of cars that we use for various marketing activities. Or, on the other hand, we produce a lot of new vehicles. It's sometimes easier to take a new car and put it into this kind of role. In that case, the older vehicle could be re-purposed in many ways - we could retain ownership of it, using it for other internal duties, or we could indeed sell it off. Generally selling a company-owned vehicle means that it would go into an auction. So there are a few options.
Source: GM: Tiger Woods' Cadillac Escalade to be repaired, eventually auctioned
