GM's Bob Lutz on How Chevy Volt Wound Up With $40K Price Tag
DETROIT (AdAge.com) -- In 2006, Bob Lutz was steaming over Toyota's success with the Prius hybrid.
General Motors had scoffed while Toyota had pushed ahead with the Prius. To Mr. Lutz's chagrin, the Prius gave Toyota a glowing image as a technological and environmental leader.
"I was getting so pissed off about reading about how the wonderful, far-sighted Toyota is the only one who understands technology," the storied 77-year-old executive recalled in an interview last month with Automotive News.
In 2006, Mr. Lutz was GM's vice chairman for global product development; this month he became vice chairman in charge of marketing and other creative disciplines. His exasperation with the Prius gave birth to the Chevrolet Volt plug-in hybrid, scheduled to be produced in November 2010.
GM's Bob Lutz on How Chevy Volt Wound Up With $40K Price Tag - Advertising Age - News
General Motors had scoffed while Toyota had pushed ahead with the Prius. To Mr. Lutz's chagrin, the Prius gave Toyota a glowing image as a technological and environmental leader.
"I was getting so pissed off about reading about how the wonderful, far-sighted Toyota is the only one who understands technology," the storied 77-year-old executive recalled in an interview last month with Automotive News.
In 2006, Mr. Lutz was GM's vice chairman for global product development; this month he became vice chairman in charge of marketing and other creative disciplines. His exasperation with the Prius gave birth to the Chevrolet Volt plug-in hybrid, scheduled to be produced in November 2010.
GM's Bob Lutz on How Chevy Volt Wound Up With $40K Price Tag - Advertising Age - News
