TeleNav, one of the largest navigation services providers with more than 13 million subscribers, today released usage data* that suggests users depend on GPS navigation for much more than getting from point A to point B. The data indicates that while customers in various cities depend on some GPS features more than others, when it comes to searching out nearby businesses on the road, drivers across the country seem to be in agreement on their favorites.


Quote from the article:

An analysis of searches conducted by TeleNav users in December 2009 indicated that Walmart topped the list as the number one U.S. business TeleNav customers sought out while using their GPS service. Starbucks took a close second, proving Americans’ obsession with morning lattes and mochaccinos is still quite strong. Two more large retailers, Target and Best Buy, took the third and fourth spots respectively, while Bank of America rounded out the top five most searched destinations in the country. TeleNav data from all GPS point of interest (POI) searches for the entire 2009 year indicates that drivers living in or visiting some U.S. cities need more assistance locating local hotspots than in others. Los Angeles took the number one position as the city where most GPS searches occurred in 2009. The Dallas/Ft. Worth area followed in a close second, indicating that while things may be bigger in Texas, it doesn’t always mean they’re easier to find. Chicago, Houston and Atlanta, respectively, rounded out the top five U.S. cities where most GPS searches took place. TeleNav’s GPS search data also sheds some light on the cuisine preferences of American drivers. Search data from December 2009 showed that pizza is the top food item searched for by customers using TeleNav’s GPS applications. Residents of Chicago led the way in GPS searches for pizza while residents of New York City were most likely to search for the nation’s second preferred cuisine type, Chinese food. Rounding out the top five of America’s most searched food types are burgers, American food and Mexican food, respectively. “Every month our users are conducting millions of searches while using GPS navigation applications. This data provides a very interesting look into the locations people across the country are searching for while on the road,” said Sal Dhanani, co-founder and vice president, products and marketing for TeleNav. “In addition to searches, our customers are relying on our products to complete millions of trips each month. The data we’ve collected from these trips has helped us identify the features that are most relied on by our users and provides an intriguing look into how GPS usage differs across the country.”

More data is available at the source link.

Source: GPS Destinations Used Most; Food, Coffee, Gas And Walmart