Harley Davidson demands respect




Allow me to summarize what you just saw in case you went into shock and are experiencing temporary amnesia. A guy rolls up on his Harley to what I guess you would call a house. Inside, his hotter, younger girlfriend/possible sex slave is hooking up with some way cuter guy who doesn’t look like he hates Jews. The couple hears the older guy come in, so the girl makes her boytoy hide in the closet. The guy doesn’t say anything, and he gets on her, and they probably do it. Except then we see a wedding photo, and it’s the girl with the guy we thought was the boyfriend—because surprise!


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The guy hiding in the closet is actually her husband, and the guy she’s currently hooking up with, the one who is all silent and rapey, is the boyfriend. The husband hides in the closet, because he’s afraid of the boyfriend, who is tougher looking and older (maybe it’s his dad?) The older guy can strike fear into the hearts of husbands, because he drives a Harley Davidson—as the ad says at the end, “Harley Davidson Motor Cycles: Respect.”

Advertisers do not often promise their product will offer you respect. Usually they talk about how you’ll feel like your true self, young, fresh, and not like you’re wearing a diaper. So why did they choose respect? And can someone tell me how I can work in an Aretha Franklin joke right now?



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