How Companies Get Us Excited About Their Cars
How would you like to build your own Corvette engine, at the plant? Or maybe you'd like to badge your Subaru the way a Girl Scout might adorn her uniform? Or maybe you'd like to play a version of the old classic “Slug Bug”? These are some of the latest tactics employed by some “old” automotive brands to win the attention of new customers.
Quote from the article:
Source: How Companies Get Us Excited About Their Cars
Quote from the article:
| Let’s start with what could be the ultimate badge of Corvette enthusiasm: Building your own engine. GM is offering customers who order a 2011 Corvette Z06 or ZR1 to choose an option that allows them to help assemble their car’s LS7 or LS9 engine at the General Motors Performance Build Center in Wixom, Michigan. The retail price is a whopping $5,800 -- which is more than a fully assembled 385-horsepower GM Performance ZZ4 crate engine. But that gets you in to build the engine under the supervision of a skilled technician and you will also receive the usual warranty. The customer has to travel to the plant on their own nickel, of course. Corvette buyers can also attend driving school in Arizona or Nevada, watch their car being built at the Corvette assembly plant in Kentucky, and even take delivery of their new car at the National Corvette Museum. But these ideas are not at all revolutionary. When I was at Chrysler we had similar programs for Viper owners. I have to admit that I think there are plenty of Corvette fans, not to mention lots of wannabes, who are going to jump at this opportunity. Who wouldn’t love to be able to say that they built their engine and get a badge on the manifold to prove it. If Chevy can charge a little extra for this, as well, more power to it. |
Source: How Companies Get Us Excited About Their Cars
