Kelley Blue Book's 2010 Brand Image Awards: Shoppers Identify Attributes Associated With New-Car Brands
Kelley Blue Book, the leading provider of new- and used-car information, today announces the winners of the 2010 Brand Image Awards. These awards, based on consumer perception data, show which brands best communicated certain features of their vehicles over the past year and highlight factors that influence purchase decisions.
Kelley blue book's 2010 brand image award winners:
Best Comfort Brand: Lexus
Best Performance Brand: Porsche
Most Rugged Truck Brand: Ford
Most Family-Friendly Brand: Ford
Coolest Brand: Porsche
Best Exterior Design Brand – Luxury: Porsche
Best Exterior Design Brand – Non-Luxury: Chevrolet
Best Interior Design Brand: Lexus
Best Prestige Brand: Mercedes-Benz
This marks the third year Kelley Blue Book has awarded manufacturers the Brand Image Awards, and there are multiple repeat winners. The 2010 awards mark the third year that Mercedes-Benz has captured Best Prestige Brand, demonstrating that it has prevailed in terms of being perceived as the most prestigious brand among new-car shoppers. Additionally, one of the most important factors among new truck buyers is "ruggedness," and Ford has claimed the Most Rugged Truck Brand title among consumers for two years running.
The 2010 Brand Image Awards, presented to the top brands in nine categories, are based on consumer automotive perception data from Kelley Blue Book Market Intelligence's Brand Watch™ study. Brand Watch is an online brand perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book's kbb.com. The highly comprehensive Brand Watch report provides a detailed look at in-market new-vehicle shoppers' perceptions of brands, and important factors driving their purchase decisions while they are in the midst of the shopping process. The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.
"Kelley Blue Book Market Intelligence data, and the Brand Watch study in particular, can provide manufacturers with a unique perspective into the minds of how in-market new-car shoppers view their brand," said James Bell, executive market analyst for Kelley Blue Book and kbb.com. "Much too often, brands take a 'shotgun' approach and offer several different marketing messages over time rather than focusing on the one or two that best resonate with the audience. The Brand Image Awards, chosen by in-market car buyers, honor the brands that were successful in communicating a cohesive message across their vehicles and raising the profile of their overall brand image."
Source: Kelley Blue Book's 2010 Brand Image Awards: Shoppers Identify Attributes Associated With New-Car Brands
Kelley blue book's 2010 brand image award winners:
Best Comfort Brand: Lexus
Best Performance Brand: Porsche
Most Rugged Truck Brand: Ford
Most Family-Friendly Brand: Ford
Coolest Brand: Porsche
Best Exterior Design Brand – Luxury: Porsche
Best Exterior Design Brand – Non-Luxury: Chevrolet
Best Interior Design Brand: Lexus
Best Prestige Brand: Mercedes-Benz
This marks the third year Kelley Blue Book has awarded manufacturers the Brand Image Awards, and there are multiple repeat winners. The 2010 awards mark the third year that Mercedes-Benz has captured Best Prestige Brand, demonstrating that it has prevailed in terms of being perceived as the most prestigious brand among new-car shoppers. Additionally, one of the most important factors among new truck buyers is "ruggedness," and Ford has claimed the Most Rugged Truck Brand title among consumers for two years running.
The 2010 Brand Image Awards, presented to the top brands in nine categories, are based on consumer automotive perception data from Kelley Blue Book Market Intelligence's Brand Watch™ study. Brand Watch is an online brand perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book's kbb.com. The highly comprehensive Brand Watch report provides a detailed look at in-market new-vehicle shoppers' perceptions of brands, and important factors driving their purchase decisions while they are in the midst of the shopping process. The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.
"Kelley Blue Book Market Intelligence data, and the Brand Watch study in particular, can provide manufacturers with a unique perspective into the minds of how in-market new-car shoppers view their brand," said James Bell, executive market analyst for Kelley Blue Book and kbb.com. "Much too often, brands take a 'shotgun' approach and offer several different marketing messages over time rather than focusing on the one or two that best resonate with the audience. The Brand Image Awards, chosen by in-market car buyers, honor the brands that were successful in communicating a cohesive message across their vehicles and raising the profile of their overall brand image."
Source: Kelley Blue Book's 2010 Brand Image Awards: Shoppers Identify Attributes Associated With New-Car Brands
