Kia may scrap model names, switch to numbers
Kia Motors is considering changing its U.S. lineup nomenclature from product names to alphanumerics.
The move is being considered at the highest levels of the Hyundai-Kia Automotive Group. In a recent interview, Hyundai Motor Co. Vice Chairman Chung Eui-sun said the company is considering the change.
Kia's lineup in South Korea and some other markets already is partially alphanumeric. In Korea, the mid-sized sedan based on what was known as the Optima is named the K5, a large sedan known as Cadenza in some markets -- but not yet sold in the United States -- is named the K7, and the Forte likely will become the K3.
Source: Kia may scrap model names, switch to numbers
The move is being considered at the highest levels of the Hyundai-Kia Automotive Group. In a recent interview, Hyundai Motor Co. Vice Chairman Chung Eui-sun said the company is considering the change.
Kia's lineup in South Korea and some other markets already is partially alphanumeric. In Korea, the mid-sized sedan based on what was known as the Optima is named the K5, a large sedan known as Cadenza in some markets -- but not yet sold in the United States -- is named the K7, and the Forte likely will become the K3.
Source: Kia may scrap model names, switch to numbers
