Lamborghini Weighs Sedan to Challenge Maserati, Aston Martin
Lamborghini, maker of the $450,000 Murcielago SuperVeloce sports car, would consider adding a four-door sedan to its portfolio of two-seater models to attract customers amid declining sales.
Quote from the article:
Source: Lamborghini Weighs Sedan to Challenge Maserati, Aston Martin
Quote from the article:
Building a four-door sports car would allow Lamborghini to compete against Maserati SpA’s Quattroporte and Aston Martin Lagonda Ltd.’s Rapide. The Volkswagen AG division has been unable to capitalize this year on a recovering market for super- luxury autos, or vehicles costing more than $200,000, with first-half sales of 674 cars, down 18 percent from a year ago. Any addition to the Gallardo and Murcielago model lines must yield “a real leap” in deliveries, Winkelmann said, adding there isn’t a plan or decision on a third model. Sales in the U.S., the largest market for the most expensive cars, may jump 70 percent for the $200,000 to $400,000 category this year after falling 37 percent in 2009, according to researcher IHS Automotive. Bayerische Motoren Werke AG, the biggest luxury-car maker, this week posted record first-half sales of 970 autos at the Rolls-Royce unit because of demand for the four-door Ghost. |
Source: Lamborghini Weighs Sedan to Challenge Maserati, Aston Martin
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