U.S. sales of the Lexus HS 250h, the first dedicated hybrid-electric vehicle from Toyota Motor Corp.’s luxury division, are running below target with 1,076 deliveries in April, according to Ward’s data.

Lexus had hoped to sell 20,000-22,000 units annually in the U.S. but is on pace to deliver fewer than 14,000, having sold just 4,529 copies through April.

Since the HS went on sale in August, Lexus has sold 11,228.


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Lexus tinkered with the volume target a couple of times before the car’s launch. The brand once called for annual HS 250h sales in the 25,000-30,000 range. Readjustment was blamed on the car’s popularity in Japan. “Right now, there’s so much demand for that product in Japan…maybe 20,000-22,000 might be more realistic,” Mark Templin, Lexus Div. group vice president and general manager-Toyota Motor Sales U.S.A. Inc., told Ward’s in November. Templin, speaking on today’s Toyota media sales conference call, defends the HS 250h’s low volume.

Source: Lexus HS Underperforming Sales Target; Toyota Sees 24.4% Uptick in April

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