Lexus wants more hybrids and a better performance image
Lexus plans to introduce hybrid versions of existing vehicles with each full model change, the brand's r&d chief says.
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Source: Lexus wants more hybrids and a better performance image
Quote from the article:
| Leveraging the electric-gasoline drivetrain technology of Lexus' parent company, Toyota, will be key to differentiating the brand from European rivals, said Kiyotaka Ise, Toyota Motor Corp. managing officer in charge of Lexus development. "We want to introduce it with each new model change," Ise said of plans to offer a hybrid option on current Lexus models. "Compared to Mercedes or BMW, hybrid technology is a key application in the Lexus. That's the most easily understood difference in the brands." Ise also told Automotive News that Lexus aims to develop a more performance-oriented image. |
Source: Lexus wants more hybrids and a better performance image
