One hundred not out is always worth the raising of a glass. In life span it warrants a monarch's telegram, on the cricket pitch (a rare occurance from the English cricket team) a century's appreciative applause, on an old motorcycle the magic ton deserves a tall story in the pub. But surviving a century also demands perseverance, cunning and not a little luck.

So this year's centenary of the Morgan Motor Company is not without its ironies. The Malvern-based sports car maker has had its share of good fortune skimming over life's potholes like its patented, sliding-pillar front suspension. As it celebrates survival while toasting the future, just how has it made it this far when so many other car makers have fallen by the wayside?

Morgan centenary - Telegraph

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