Porsche to return to North American International Auto Show




Porsche is returning to the North American International Auto Show after a three-year absence in a signal that organizers say is a sign that the industry is significantly stronger.


Quote from the article:

“We’re very excited about it,” said Bill Perkins, co-chairman of the 2011 North American International Auto Show. “The demand for space is very strong. People see the market coming back.”

The German luxury brand withdrew from the show in 2008, saying it wanted to find “more personal, direct ways to reach out and communicate to its potential customer base.” Porsche hasn’t shown any vehicles here since then. Through the first eight months of 2010, Porsche sold 15,719 vehicles in the U.S., up 23.5% from a year earlier.



Source: Porsche to return to North American International Auto Show

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