An Israeli university that holds rights to Albert Einstein's image is asking General Motors Co. to pay for putting the physics pioneer in a magazine ad. The Detroit automaker grafted the Nobel Prize-winning German scientist's head onto the body of a buff, shirtless man in a Nov. 30 ad in People magazine.


Quote from the article:

Hebrew University of Jerusalem filed suit against GM earlier this month federal court in central California. The suit quotes Forbes magazine in 2008 as saying Einstein earned $18 million a year, fourth among deceased celebrities. He died in 1955.

Source: "Ideas Are Sexy Too", that is until you use Einstein for an advert

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