With Ram and Dodge going their separate ways, the Ram brand is keeping the distinctive ram's horns logo that adorned Dodge vehicles.

That left the Dodge brand to search for a new symbol as it tries to reinvent itself as a sporty, youth-oriented brand -- without pickups. So Dodge CEO Ralph Gilles adopted the twin red slashes of Chrysler Group's SRT performance brand.

Says Gilles: "It signifies our sporty character. Most SRTs are Dodges."

The red slashes will appear on new dealer signs, advertising materials, owner's manuals and merchandise such as hats and T-shirts.


Source: RAM keep RAM logo, Dodge gets.... stripes

Rate this story

Rating: 1 ... Bad 2 ... Not the best 3 ... Average 4 ... Good 5 ... Awesome

Your Name:


Subject:


Icon:
                     
             

Message:


Disable smilies in this post.
Disable block tag code.
Add [url] tag at URLs.