When it comes to plunging car sales, all eyes have been on Chrysler. Car sales at the company now managed by Fiat dropped 44 percent in 2009 compared with 2008.



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Smart USA doesn’t get the same attention, but its sales were just as bad. Now they’re getting worse. The diminutive coupe, which is sold by Daimler AG, saw a 40 percent annual sales drop last year. And for the first month of 2010, sales have plunged off a cliff. The company sold just 278 Smart cars in January, down from 864 in December, and an extraordinary 84.3 percent drop from the same month one year earlier, when 1,776 Smarts were sold. Company officials, not surprisingly, say they know what they need to do to get back on track. That includes new marketing strategies from its new president, Jill Lajdziak, a former Saturn executive. In addition, the company will go back to road shows, taking the vehicle to select cities for public test drives to counter what a company spokesman sees as a “lack of brand awareness and misconceptions regarding its safety.”

Source: Sales of the Smart Fortwo Plummet