“Save Saab” Campaign Sends "Strong Message" That 50 People Care
Apparently 50 people showing up to try and save a brand is considered a success if your writing a news article or bought one of the few handful of Saabs sold over the years. I'm guessing GM won't care. Not enough sales, not enough owners or interest, especially in this "new" market. Valiant effort boys, but don't hold your breath. Read on for the entire spin from Saabhistory.com.
I want to say, today was from what everyone that attending including the press have said, a great success. We had over 50 people attend which is phenomenal, and over 20 press members from local and national interviewing us.
Everyone that attended included folks from Cape Cod & Hingham, Massachusetts, Maryland, Michigan, Virginia, New Jersey, Ohio, Wisconsin and as far away as Iowa! The true Saab spirit really was well represented and you could feel it.
The folks at GM were very supportive of this initiative today and despite the weather, we all hung out outside in the parking lot with the GM world headquarters as our backdrop for nearly 2 hours in the blistering cold and snowy weather to send our message.
The message we believed we were successful in sending was for GM to “Sell Saab”. We hope that the press coverage will be as positive as it can be in covering this event.
The job is not yet done as there is one last remaining aspect to the “Save Saab” campaign and that is for GM to Sell Saab.
It was clear today that they got our message, now they just need to do the right thing and complete the deal.
More to come!
The “Save Saab” initiative
Source: “Save Saab” Campaign Sends "Strong Message" That 50 People Care
Everyone that attended included folks from Cape Cod & Hingham, Massachusetts, Maryland, Michigan, Virginia, New Jersey, Ohio, Wisconsin and as far away as Iowa! The true Saab spirit really was well represented and you could feel it.
The folks at GM were very supportive of this initiative today and despite the weather, we all hung out outside in the parking lot with the GM world headquarters as our backdrop for nearly 2 hours in the blistering cold and snowy weather to send our message.
The message we believed we were successful in sending was for GM to “Sell Saab”. We hope that the press coverage will be as positive as it can be in covering this event.
The job is not yet done as there is one last remaining aspect to the “Save Saab” campaign and that is for GM to Sell Saab.
It was clear today that they got our message, now they just need to do the right thing and complete the deal.
More to come!
The “Save Saab” initiative
Source: “Save Saab” Campaign Sends "Strong Message" That 50 People Care
