Scion Gives Three Young Creatives One Shot to 'Reinvent The Wheels'
Scion, the automotive brand known for distinctive design and marketing innovation, today announced the debut of "Reinvent The Wheels," a new six part web-exclusive video series that challenges creative thinkers to push the boundaries of car customization and self-expression in a competition to build a car that best furthers their creative passion.
The "Reinvent The Wheels" experience offers three aspiring creatives the opportunity to work with professional garages and compete to see who can come up with the most original, inspiring and practical car possible. Contestants are given a budget and paired with a team of professional tuners to design and build a car that brings their artistic and ground-breaking visions to life. The winning team's stand-out contestant will win a Scion car, accessories, a $30,000 cash prize and a one-of-a-kind opportunity to help them achieve their career goals by gaining valuable exposure and mentorship.
"Embracing the youth community and inviting them to participate in the creative process has always been part of Scion's DNA," says Jack Hollis, vice president, Scion. "This unique campaign allows us to showcase the compelling stories of three emerging artists as they transform a car with limited time and resources."
Audiences can tune into the series via their mobile phones, online and through popular social networking sites such as Facebook, YouTube and Twitter to watch these young and talented contestants partner up with a team of professional builders and a mentor to guide them through their creative process.
"Reinvent the Wheels" premieres on March 29 at 9 p.m. EDT/ 6 p.m. PDT.
Source: Scion Gives Three Young Creatives One Shot to 'Reinvent The Wheels'
The "Reinvent The Wheels" experience offers three aspiring creatives the opportunity to work with professional garages and compete to see who can come up with the most original, inspiring and practical car possible. Contestants are given a budget and paired with a team of professional tuners to design and build a car that brings their artistic and ground-breaking visions to life. The winning team's stand-out contestant will win a Scion car, accessories, a $30,000 cash prize and a one-of-a-kind opportunity to help them achieve their career goals by gaining valuable exposure and mentorship.
"Embracing the youth community and inviting them to participate in the creative process has always been part of Scion's DNA," says Jack Hollis, vice president, Scion. "This unique campaign allows us to showcase the compelling stories of three emerging artists as they transform a car with limited time and resources."
Audiences can tune into the series via their mobile phones, online and through popular social networking sites such as Facebook, YouTube and Twitter to watch these young and talented contestants partner up with a team of professional builders and a mentor to guide them through their creative process.
"Reinvent the Wheels" premieres on March 29 at 9 p.m. EDT/ 6 p.m. PDT.
Source: Scion Gives Three Young Creatives One Shot to 'Reinvent The Wheels'
