Sebring Name Survives
Chrysler Group LLC has apparently had some second thoughts about replacing the Sebring name. Despite a flurry of speculation in the press that the name was history, the change from Sebring to Nassau has been scuttled.
Instead it now appears, after some internal debate, Chrysler is prepared to keep the Sebring badhr around for at least a little while longer, according to one inside source with first-hand knowledge of the naming debate.
“As of last week, the name was still Sebring,” the source said.
The proposed name change was widely reported but was never confirmed officially by anyone at Chrysler after the stories first appeared. Insiders indicated that the “new” Chryler had hoped to make a break with the past, a strategy that seemed simple and logical considering the abject failure of the latest-generation midsize sedans and convertibles, a product of a now-abandoned joint venture between Chrysler and Japan’s Mitsubishi.
Source: Sebring Name Survives
Instead it now appears, after some internal debate, Chrysler is prepared to keep the Sebring badhr around for at least a little while longer, according to one inside source with first-hand knowledge of the naming debate.
“As of last week, the name was still Sebring,” the source said.
The proposed name change was widely reported but was never confirmed officially by anyone at Chrysler after the stories first appeared. Insiders indicated that the “new” Chryler had hoped to make a break with the past, a strategy that seemed simple and logical considering the abject failure of the latest-generation midsize sedans and convertibles, a product of a now-abandoned joint venture between Chrysler and Japan’s Mitsubishi.
Source: Sebring Name Survives
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