Suzuki 'AllPoints' Launches Video Contest and Online Game
American Suzuki Motor Corporation (ASMC) today announced its national Suzuki AllPoints initiative, a reward points and sweepstakes program, has expanded to include a video contest and online racing game. AllPoints offers participants the opportunity to win prizes through activities on www.SuzukiAuto.com as well as Suzuki's Facebook, Twitter and YouTube channels. The program's newest activations are yet another way for people to win and interact with the Suzuki brand.
"The Kizashi™ Ring of Fire game provides a great opportunity to expand upon the Tokyo to L.A.: The Hard Way road trip and capture the spirit of Suzuki's brand personality," said Gene Brown, vice president of marketing and public relations, American Suzuki. "With high-engagement digital content, including our various social media platforms and now this new game tying our real world experience to that of our online audience, we will continue to attract our core consumers and illustrate the allure of Suzuki's products."
Suzuki believes that there is something extraordinary in the way consumers live and looks to highlight those lifestyles through its user-generated "Live Large!" video contest. Living large is a brand mantra whereby consumers with active lifestyles identify themselves via the expressive Suzuki's they pilot and the dynamic involvement those vehicles afford. Participants are asked to create and upload short videos showing how they "live large." The top videos will then be posted on the AllPoints site (www.SuzukiAllPoints.com) and Suzuki's YouTube Channel (www.YouTube.com/SuzukiAuto) for voting. The top three videos, in part based upon online votes, will be awarded prizes. The grand prize winner will receive a trip for two to any city in the 50 U.S. states, and the first and second prize winners will win a $1,000 shopping spree to Target or Macy's and a Sony PlayStation® 3, respectively.
On Sept. 1, Suzuki also launched the Kizashi™ Ring of Fire racing game which was created as an extension to Suzuki's Tokyo to L.A.: The Hard Way road trip. Produced on the cutting-edge Unity 3D platform, the game features the 2011 Suzuki Kizashi SE and 2011 Suzuki Kizashi Sport GTS. Throughout each of the four stylized, futuristic race tracks, the hero vehicle races to gain points and place in the top three to move onto the next level. Each level is a new city based upon the Tokyo to L.A.: The Hard Way road trip and includes Tokyo, Siberia, Alaska and Los Angeles. The registrant with the highest game score by the end of the AllPoints program will win a trip to a racing school. The game can be played on the AllPoints website (http://www.suzukiauto.com/allpoints/kizashi-ring-of-fire-racing-game) or Suzuki's Facebook Page (www.Facebook.com/SuzukiAuto).
The Suzuki AllPoints program runs through Monday, January 3, 2011 and will award nearly 250 prizes to registered participants, including the sweepstakes grand prize, a 2011 Suzuki Kizashi GTS Sport. The promotion can be accessed via www.suzukiauto.com/allpoints/.
Source: Suzuki 'AllPoints' Launches Video Contest and Online Game
"The Kizashi™ Ring of Fire game provides a great opportunity to expand upon the Tokyo to L.A.: The Hard Way road trip and capture the spirit of Suzuki's brand personality," said Gene Brown, vice president of marketing and public relations, American Suzuki. "With high-engagement digital content, including our various social media platforms and now this new game tying our real world experience to that of our online audience, we will continue to attract our core consumers and illustrate the allure of Suzuki's products."
Suzuki believes that there is something extraordinary in the way consumers live and looks to highlight those lifestyles through its user-generated "Live Large!" video contest. Living large is a brand mantra whereby consumers with active lifestyles identify themselves via the expressive Suzuki's they pilot and the dynamic involvement those vehicles afford. Participants are asked to create and upload short videos showing how they "live large." The top videos will then be posted on the AllPoints site (www.SuzukiAllPoints.com) and Suzuki's YouTube Channel (www.YouTube.com/SuzukiAuto) for voting. The top three videos, in part based upon online votes, will be awarded prizes. The grand prize winner will receive a trip for two to any city in the 50 U.S. states, and the first and second prize winners will win a $1,000 shopping spree to Target or Macy's and a Sony PlayStation® 3, respectively.
On Sept. 1, Suzuki also launched the Kizashi™ Ring of Fire racing game which was created as an extension to Suzuki's Tokyo to L.A.: The Hard Way road trip. Produced on the cutting-edge Unity 3D platform, the game features the 2011 Suzuki Kizashi SE and 2011 Suzuki Kizashi Sport GTS. Throughout each of the four stylized, futuristic race tracks, the hero vehicle races to gain points and place in the top three to move onto the next level. Each level is a new city based upon the Tokyo to L.A.: The Hard Way road trip and includes Tokyo, Siberia, Alaska and Los Angeles. The registrant with the highest game score by the end of the AllPoints program will win a trip to a racing school. The game can be played on the AllPoints website (http://www.suzukiauto.com/allpoints/kizashi-ring-of-fire-racing-game) or Suzuki's Facebook Page (www.Facebook.com/SuzukiAuto).
The Suzuki AllPoints program runs through Monday, January 3, 2011 and will award nearly 250 prizes to registered participants, including the sweepstakes grand prize, a 2011 Suzuki Kizashi GTS Sport. The promotion can be accessed via www.suzukiauto.com/allpoints/.
Source: Suzuki 'AllPoints' Launches Video Contest and Online Game
