Tesla the Apple of the car world?
This story caught my eye and more so as I had posted a story about the Tesla Model S the other day: Tesla Motors Inc. envisions a dealer network similar to Apple Inc.’s wildly successful but quirky retail outlets – all of which are company-owned and staffed by product specialists known as “geniuses.” Tesla, the only maker of road-going, retail-market electric vehicles serving North America and Europe, will not sell dealer franchises, preferring to maintain a direct “connection” with its customers, says founder and CEO Elon Musk.
Quote from the article:
Source: Tesla the Apple of the car world?
Quote from the article:
| If Tesla stores were privately owned, “we (would) lose that,” he claims. With a global network of less than a dozen stores, Tesla is a niche player. But among the some 1,200 consumers who have purchased the auto maker’s battery-powered roadsters, zeal runs high, Musk says. “The customer feedback has been really positive, close to how Apple customers view their product,” Musk tells journalists during a visit here to accept the 2010 Automotive Executive of the Year Innovator Award from management consultancy DNV. In the business world, Apple’s approach to developing customer relationships is almost unparalleled. “Apple does an amazing job,” says Mark Johnson, president and CEO of Loyalty 360, a Cincinnati-based customer-engagement think-tank. |
Source: Tesla the Apple of the car world?
