The new Dodge brand is more hip, says president Ralph Gilles
Ralph Gilles sat at the head of the conference room table in Chrysler Group LLC's headquarters. The president of Dodge Car Brand, with eight months on the job, let out a sigh and disarmed the room with his smile.
"It's exciting," he said of all the work he's been doing since Fiat SpA took over as the head of Chrysler. "This place has never been buzzing like this before."
Indeed. Since the launch this month of 2011 Jeep Grand Cherokee, the Auburn Hills-based automaker is ready to launch a slew of new or redesigned vehicles.
Gilles agreed to an exclusive interview with The Detroit News and offered a glimpse of Dodge in the future, some of the vehicles that may or may not arrive, as well as how the brand will continue to evolve. Hit Source link for the interview.
Source: The new Dodge brand is more hip, says president Ralph Gilles
"It's exciting," he said of all the work he's been doing since Fiat SpA took over as the head of Chrysler. "This place has never been buzzing like this before."
Indeed. Since the launch this month of 2011 Jeep Grand Cherokee, the Auburn Hills-based automaker is ready to launch a slew of new or redesigned vehicles.
Gilles agreed to an exclusive interview with The Detroit News and offered a glimpse of Dodge in the future, some of the vehicles that may or may not arrive, as well as how the brand will continue to evolve. Hit Source link for the interview.
Source: The new Dodge brand is more hip, says president Ralph Gilles
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