Toyota is Sticking with the Tundra, Designing Next-Gen Half-Ton
The 2007-10 Toyota Tundra hasn’t been quite the success that Toyota envisioned, but that doesn’t mean the automaker is ready to give up on its sales-challenged half-ton hauler. The company is planning a thorough redesign of the truck, according to our sources.
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Source: Toyota is Sticking with the Tundra, Designing Next-Gen Half-Ton
Quote from the article:
| The current Tundra was designed from the ground up to compete with full-size pickups from Chrysler, Ford and GM. On paper, the story was compelling. The Tundra featured a strong 5.7-liter V-8, could tow up to 10,800 pounds and was available in regular, extended-cab and crew-cab configurations. Toyota was so confident in the strength of its new truck and the American truck market that it invested more than $1 billion to build a dedicated assembly plant in Texas with the capacity to build 200,000 Tundras a year in addition to a second Tundra factory in Indiana that could produce 100,000 annually. The Tundra came close to meeting its annual sales goals of 200,000 trucks per year in the first year but has missed each year since by a wide margin, suffering from the effects of both the economy and high-profile quality and safety issues. About 460,000 Tundras have been built since 2007, and less than 80,000 were sold in 2009. |
Source: Toyota is Sticking with the Tundra, Designing Next-Gen Half-Ton
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