Toyota made big news when it displayed several eye-catching cars in its booth at the Tokyo Auto Salon a couple weeks ago. These cars were like nothing Toyota has shown before, slick interpretations of future and existing models, which not only looked sporty but supposedly featured significant performance enhancements. These cars wore the G's logo with the words "Toyota G Sports" written underneath.


Quote from the article:

G's is a new brand from Toyota that will gradually roll out cars in mid-2010, specializing in complete conversions of Toyota's existing products. In a word, G's will be the company's in-house tuning division, providing Toyota fans sporty cars customized to their own tastes. What will separate G's from other OEM tuner divisions like AMG, BMW's M and even the Lexus F cars is the customization angle as customers will be able to choose their level of tweaks. The changes to the cars will be applied to the exterior, interior and to the mechanical components, most notably the suspension. While Toyota now has Modelista, which tunes Toyota cars with subtle body kits and slight performance upgrades, and TRD that mainly supplies performance parts, G's will focus on high-end tuning for street use. Thus, the cars that G's will create will be more expensive that the cars Modelista currently produces. G's already showed a taste of what it has in mind with the FT-86 presented inside the Toyota booth as the Tokyo Auto Salon. The car was aggressive, attractive and the final product will have significantly more performance than stock.

Source: Toyota Planning to Create "Gs" Performance Division

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