Toyota Plans Media Blitz After Stockholders Lose $21 Billion
Feb. 1 (Bloomberg) -- Toyota Motor Corp.’s head of U.S. sales plans to make U.S. television appearances today, starting with NBC Universal’s “Today” show, as the world’s largest automaker works to resolve its biggest recall crisis.
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Source: Toyota Plans Media Blitz After Stockholders Lose $21 Billion
Quote from the article:
Jim Lentz, president of Toyota Motor Sales USA, is to speak on the morning news and talk program before holding a conference call with other media organizations, said a company official who declined to be identified because the plan isn’t public. Lentz may also appear on Bloomberg Television. The TV appearances will be the first for a U.S. audience after the automaker ran an informational ad in newspapers today and President Akio Toyoda gave a 75-second apology last week in Davos, Switzerland, contrasts with other Japanese companies that have held news conferences after recalls. “They have wasted too much time without doing anything,” said Tatsuya Mizuno, director of Mizuno Credit Advisory. “Toyota used to be a company with foresight, always ready to take action, but now they have fallen very far behind the curve.” The company’s stock plummeted 14 percent last week, the worst five-day performance since October 2008, wiping out 1.9 trillion yen ($21 billion) in market value. |
Source: Toyota Plans Media Blitz After Stockholders Lose $21 Billion
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