According to the most recent Cars.com consumer search index, the Toyota recalls will continue to impact the company's vehicle sales. Despite March gains spurred by incentives, leads on Cars.com for new Toyota vehicles were down 18 percent in April. In addition to an overall decline in Toyota leads, Toyota models like the Toyota Tundra, Highlander and RAV4 were particularly hard hit.

"Toyota used incentives in March to help spur consumer activity; however, it appears the intended effect of those incentives was short lived," said Cars.com Editor in Chief Patrick Olsen. "It will be really interesting to see how long Toyota uses incentives as a carrot to drive consumer activity, which is ironically the formula the Big 3 have worked hard to get away from recently."

Kia was also a manufacturer that experienced a significant decrease in the amount of new car leads in the month of April.

"While some of this is general seasonality, Kia had several huge months in terms of activity on Cars.com that was bolstered by their heavy marketing efforts for their new Sorento," added Olsen. "Now it seems that consumer interest has waned a bit as the Sorento tops the list of vehicles that had the largest month over month decline in leads."

Cars Experiencing the Largest Increase in New Car Leads to Dealers:

Ford Mustang
32.8%

Ford Edge
17.0%

Honda Pilot
9.0%

Chevrolet Corvette
3.9%

Jeep Wrangler Unlimited
1.7%

Volkswagen Jetta
1.3%

Honda Odyssey
1.1%

Hyundai Sonata
0.7%

Mazda Mazda3
0.4%


Cars Experiencing the Largest Decrease in New Car Leads to Dealers:

Kia Sorento
-38.0%

Toyota Highlander
-37.0%

GMC Terrain
-34.6%

Toyota RAV4
-28.1%

Chevrolet Silverado 1500
-26.6%

Toyota Tundra
-26.6%

Dodge Ram
-25.7%

GMC Acadia
-25.7%

Chevrolet Tahoe
-25.3%

Nissan Altima
-22.3%

Month over Month Change in New Car Leads by Brand

Mini
13%

Land Rover
11%

Suzuki
7%

Scion
6%

Ford
2%

Lexus
1%

Porsche
1%

Smart
0%

BMW
-1%

Honda
-2%

Mercedes-Benz
-3%

Audi
-8%

Acura
-8%

Buick
-9%

Chrysler
-10%

Jeep
-10%

Hyundai
-10%

Infiniti
-12%


Mazda
-12%

Volkswagen
-14%

Mitsubishi
-14%

Chevrolet
-15%

Lincoln
-16%

Toyota
-17%

Mercury
-20%

Nissan
-21%

Jaguar
-21%

Dodge
-22%

Subaru
-22%

Kia
-22%

Cadillac
-22%

GMC
-24%

Volvo
-25%

Saab
-26%

Source: Toyota Sees Drop-off, Mustang Tops in April Leads on Cars.com

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