Truck sales picked up by Scott Brown's ho-hum GMC
Senator-elect Scott Brown's unprecedented victory Tuesday in the Massachusetts special election came, in part, from an unassuming GMC pickup truck. His 2005 Canyon crew cab, which Brown drove to campaign events and promised he'd take to Washington, has also been a surprising win for the state's truck dealers, according to a report in today's Globe.
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Source: Truck sales picked up by Scott Brown's ho-hum GMC
Quote from the article:
| “We’ve gotten eight to 12 phone calls from people asking, ‘Do you sell trucks like that?’ ’’ said Al Cerrone, owner of an Attleboro GMC dealership that sells new and used trucks. “It prompted inquiries, and when you’ve got inquiries, you’ve always got sales.’’ The Norwood GMC dealer that sold Brown his pickup -- which now has more than 200,000 miles -- is cashing in on the frenzy, and plans to put an identical used Canyon in the showroom adorned with Brown signage. “If you look at the commercials, you can see our name on the back of his truck,’’ general manager Tom O’Neil said. Brown's favorite one-liner ("I'm Scott Brown, I'm from Wrentham, and I drive a truck") was perhaps the most simple and direct way he could have established an "average guy" persona. When President Obama suggested that Brown wasn't all he claimed to be and told voters to "look under the hood," Brown fired back, "When he criticized my truck, that’s where I draw the line." |
Source: Truck sales picked up by Scott Brown's ho-hum GMC
