TrueCar Identifies 'Youngest' Auto Brands
A new study recently completed by the auto industry pricing and trend analysts at TrueCar.com, showed that Mitsubishi, Mazda and Volkswagen have the highest concentration of younger buyers. The study was completed in May 2010 and looked at the last full year of available data. TrueCar also identified the best deals(1) on models for this demographic based on current actual transactions.
The list, which shows the brands with the highest percentage of buyers that are 18 to 34, is topped by Mitsubishi (18.3%), with its young skewing list of models that includes the Lancer and the Eclipse. Mazda (18%), with the popular Mazda3 and Mazda6, and Volkswagen (17.6%), which features the list topping GTI and Jetta, were next with Nissan (15.6%) and Mini (15%) rounding out the top 5. The industry average was 10.8%.
"Even though customer loyalty is not what it used to be, capturing young buyers is still critical to the longevity of the automakers," said Jesse Toprak, VP of Industry Trends and Insights at TrueCar. "Not only do these younger consumers buy cars for themselves but they also often influence purchase decisions made by their families and friends."
On the flipside, the brands that have the lowest percentage of buyers in that age range are Detroit mainstays Buick (3.6%), Lincoln (4%) and Cadillac (5.1%). Those three makes manufacture eight of the 10 vehicles with the lowest percentage of buyers under 34 in the study, with the Cadillac DTS (1.1%) at the very bottom of a list that includes two Cadillacs, two Buicks and four Lincolns.
Making this information more valuable for consumers is TrueCar.com's list of the Top 10 Models for Young Drivers that includes the potential discount from MSRP. Topping the list – which is made up of models with the highest percentage of 18- to 34-year-olds within the make – is the Mitsubishi Lancer, which shows a possible discount of 25%(2). Both the Nissan Titan and the Jeep Commander are showing potential discounts over 30%.
The full list, as well as the full list of brands by age, can be viewed at the TrueCar Truth Blog.
TrueCar offers unbiased pricing information on all current model new cars. The results are based on actual transaction data and deliver a price that reflects the average price paid on a local, regional or national basis. TrueCar recently launched their upfront pricing program that matches consumers with dealers willing to sell the chosen car for the average paid(3) price, or better.
Source: TrueCar Identifies 'Youngest' Auto Brands
The list, which shows the brands with the highest percentage of buyers that are 18 to 34, is topped by Mitsubishi (18.3%), with its young skewing list of models that includes the Lancer and the Eclipse. Mazda (18%), with the popular Mazda3 and Mazda6, and Volkswagen (17.6%), which features the list topping GTI and Jetta, were next with Nissan (15.6%) and Mini (15%) rounding out the top 5. The industry average was 10.8%.
"Even though customer loyalty is not what it used to be, capturing young buyers is still critical to the longevity of the automakers," said Jesse Toprak, VP of Industry Trends and Insights at TrueCar. "Not only do these younger consumers buy cars for themselves but they also often influence purchase decisions made by their families and friends."
On the flipside, the brands that have the lowest percentage of buyers in that age range are Detroit mainstays Buick (3.6%), Lincoln (4%) and Cadillac (5.1%). Those three makes manufacture eight of the 10 vehicles with the lowest percentage of buyers under 34 in the study, with the Cadillac DTS (1.1%) at the very bottom of a list that includes two Cadillacs, two Buicks and four Lincolns.
Making this information more valuable for consumers is TrueCar.com's list of the Top 10 Models for Young Drivers that includes the potential discount from MSRP. Topping the list – which is made up of models with the highest percentage of 18- to 34-year-olds within the make – is the Mitsubishi Lancer, which shows a possible discount of 25%(2). Both the Nissan Titan and the Jeep Commander are showing potential discounts over 30%.
The full list, as well as the full list of brands by age, can be viewed at the TrueCar Truth Blog.
TrueCar offers unbiased pricing information on all current model new cars. The results are based on actual transaction data and deliver a price that reflects the average price paid on a local, regional or national basis. TrueCar recently launched their upfront pricing program that matches consumers with dealers willing to sell the chosen car for the average paid(3) price, or better.
Source: TrueCar Identifies 'Youngest' Auto Brands
