Hit by a demand slump in the United States and Europe, as well as restructuring costs, Yamaha booked a hefty net loss of 216 billion yen in 2009 and aims to break even this year.

The offering will mark the largest equity-based fund raising by a company in the auto sector since Mazda Motor's deal to procure 98 billion yen in October last year.

Players in the auto market have entered into a costly race to cope with the demand plunge in the United States, the world's largest market, as well as a shift in customer appetite toward environmentally-friendly products, including hybrid and electric vehicles.


Source: Yamaha Motor to raise up to $812 million in share sale

Rate this story

Rating: 1 ... Bad 2 ... Not the best 3 ... Average 4 ... Good 5 ... Awesome

Related Stories

04/05/2010 08:05 AM: Yamaha Motor Plunges After Announcing Share Sale by TimothyT
Yamaha Motor Co., the world’s second-largest motorcycle maker, fell the most in eight months in Tokyo trading after saying it plans to raise 76.1 billion yen ($805 million) by selling new shares to f...

02/12/2010 07:16 AM: Yamaha Motor to Break Even in 2010 on Cost Cuts by Jon Maor
Yamaha Motor Co., the world’s second-largest motorcycle maker, said it will probably recover from last year’s loss and break even this year on cost cuts and rising demand in Asia....

12/30/2009 04:03 PM: Sidecar Made From WWII German Fighter Plane and Yamaha Motorbike Is Crazy-Cool by Timothy Tibbetts
Made from a WWII German fighter plane and Yamaha Wild Star motorbike, this sidecar bike looks like a less-colorful Chitty Chitty Bang Bang. ...

Your Name:


Subject:


Icon:
                     
             

Message:


Disable smilies in this post.
Disable block tag code.
Add [url] tag at URLs.