The Ram Truck Brand today unveiled a 140-foot tall and 120-foot wide building wrap on the tower of the Chrysler Group LLC headquarters. The building wrap pays tribute to the 2010 Ram Heavy Duty Motor Trend "Truck of the Year" win.

We are proud of the numerous awards given to the 2010 Ram Heavy Duty, especially the Motor Trend 'Truck of the Year' award," said Fred Diaz, President and CEO of the Ram Truck Brand. "The purpose of the wrap is to share our pride in the Ram Heavy Duty as well as the Ram 1500 with our employees that work hard each day to support this company as well as the communities that surround Chrysler Group. This display will be seen by approximately 200,000 drivers and passengers along the Interstate-75 in Auburn Hills, Mich. each day."

The building wrap is part of an overall marketing campaign for the Ram Heavy Duty that was recently launched nationwide.

Building Wrap Facts

The Ram Truck featured in the building wrap is approximately 100 feet long and 41 feet tall
Its headlamps are 18 feet wide and 9 feet tall
Its tires are 16 feet wide and 17 feet tall
Its windshield is 28 feet wide and 9 feet tall
The front grille is 27 feet wide and 12 feet tall
The building wrap covers 14 stories of the Headquarters' tower
It took three days to place the wrap on the tower
The building wrap could stay on the tower up to 120 days.

comments powered by Disqus

03/30/2010 07:14 PM: Chrysler to begin building next Grand Cherokee in May, at dealerships in July by TimothyT
Chrysler Group will begin building the 2011 Jeep Grand Cherokee -- the first salvo in an effort to restore a product-starved lineup -- on May 3, CEO Sergio Marchionne said today. ...

03/29/2010 10:05 AM: Chrysler Expedites 300 Sedan by TimothyT
Chrysler Group LLC is rushing to accelerate the U.S. launch of its redesigned flagship sedan, a once hot-selling model whose sales have slipped, as part of a push to keep on track its ambitious turna...

03/26/2010 12:04 PM: Chrysler will offer to reinstate 50 dealerships by TimothyT
WASHINGTON -- Chrysler Group, reversing an earlier stance, said today it will offer to reinstate 50 closed dealerships within the next few days. ...

03/24/2010 01:56 PM: Chrysler executive says March sales up 51 percent from February by DavidGP
A top executive at Chrysler Group LLC said Wednesday that retail sales to individual buyers are up 51 percent this month compared with February.But Fred Diaz, CEO of the company's Ram truck brand, sa...

03/24/2010 12:54 PM: Chrysler-built Fiat cars in USA will affect Italian jobs by DavidGP
Fiat CEO Sergio Marchionne has told the Italian government and unions that the company plans to increase domestic production to 900,000 units in 2012 from 661,100 units in 2009. Despite the increase, ...